Youth sports programs encourage teamwork, active lifestyles and a goal-oriented outlook. Corporations sponsoring youth sports programs take advantage of the fact that youth sports bring together children and their parents in a positive, peer-filled environment. By providing grants to youth sports, corporations raise visibility among a target audience and associate themselves with the many positive aspects of youth sports, gaining marketing benefits in the process.
Gatorade's GoGirlGo! Grants
Gatorade awards $50,000 in funds to 20 girls' sports teams. The GoGirlGo! Program educates and encourages girls to play sports and games as a way to promote healthy lifestyles, mentoring relationships and teamwork. The Ambassador Team Awards program within GoGirlGo! recognizes high school teams that inspire other girls to get involved in sports and physical activity through leadership. GoGirlGo! is administered by the Women's Sports Foundation. Women's Sports Foundation GoGirlGo! Program 1899 Hempstead Turnpike Suite 400 East Meadow, NY 11554 516-542-4700 188.8.131.52/GoGirlGo.aspx
Liberty Mutual's Responsible Sports Program Grants for Youth Sports
Liberty Mutual supports youth sports organizations within the U.S. To apply, league administrators visit the Responsible Sports website and register the team. Coaches, parents, administrators and youth sports supporters participate in the Responsible Sports parenting or responsible coaching coursework; participants who pass the 10-question parenting or coaching quiz can credit the successfully passed quiz to their league. Youth sports organizations compete for one of 14 grants of $2,500 each, while schools compete for one of six grants of $5,000 each. Enter spring or fall competitions. Liberty Mutual Insurance Company 175 Berkeley St. Boston, MA 02116 Responsiblesports.com
General Mills' Champions for Healthy Kids Grants
General Mills offers 50 grants of $10,000 each for community-based groups to develop creative programs to help youth learn about healthy, physically active lifestyles and balanced, nutritious diets. Applications become available on the General Mills website in October. General Mills Inc. Champions For Healthy Kids Program P.O. Box 9452 Minneapolis, MN 55440 800-248-7310 Generalmills.com
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