Through the years, Sears, Roebuck and Company changed manufacturers and outboard brand names several times. In 1914, the company began offering outboard motors through catalog ordering. Sears continued to provide outboards through 1996.
From 1914 to 1932, the first outboard motor sold by Sears, Roebuck and Company was the Motorgo. This outboard was manufactured by Lockwood, Caille and Muncie Gear Works.
The Water Witch outboard was also manufactured by Lockwood, Caille and Muncie Gear Works. Sears, Roebuck and Company continued to offer this model from 1933 through 1935.
Kissel Industries obtained the outboard contract from Sears and Roebuck in 1936. They renamed the outboard model to Waterwitch. This ended in 1945 when Kissel Industries was bought by West Bend.
In 1946 West Bend produced a new line of outboard motor to be sold under the Sears and Roebuck name. This new outboard was named the Elgin. The outboard remained Elgin through 1964.
In 1964 the outboard brand name was changed to Sears. Later brands available included Craftsman, Ted Williams and Gamefisher. By 1987 Gamefisher was the only remaining brand sold. Sears discontinued selling outboards in 1996.
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